Kiss Products’ Impress Press-On Falsies and Her Campus Media are celebrating Women’s History Month by donating $25,000 to Gen Z college students.

Impress, the faux lash brand known for its “underlash applied” press-on lashes has joined forces with Her Campus, a media brand for college women, to create the “imPRESS for Success Scholarship.” (Last year, Kiss Products unveiled its Marilyn Monroe collection—and welcomed celebrity makeup artist Sir John as the Kiss Lash Ambassador.)
 
“This scholarship underscores both brands’ commitment to increasing access to learning opportunities,” says Windsor Western, president and co-founder of Her Campus Media. 

Five winners will each receive $5,000. The initiative highlights both companies’ commitment to giving back to Gen Z and supporting educational goals.
 
Kim Bremer, Director of Lash Marketing at KISS Products USA, comments, “We’re all about celebrating Gen Z’s beauty inside and out. We’re thrilled to be able to give back in a way that empowers these students for their passions and cheers them on for their unique, individual beauty transformations.”

Submissions are open through April 5th. Applicants must state what makes them “imPRESSive”—and how they express their beauty inside and out. Here is the scholarship application.

Pass this news along to a student, 18 or over, enrolled in a two- or four-year school or vocational/certification program. Winners will be announced on April 22nd.